by Christipher Streeter, chriskstreeter.com
If you grew up in America you are probably pretty familiar with the work of the Ad Council. By now, you know that “only you can prevent forest fires”; that “loose lips sink ships”; and that you should “take a bite out of crime.” They tackle the heavy stuff; the big issues that affect us all. These oftentimes life-and-death issues though tend to travel under the radar, requiring a well-crafted message to grab our collective attention.
Enter the work of the advertising agencies that partner with the Ad Council. Even though the agencies change, there is a consistent voice and communication style across the campaigns. Using the Ad Council as a guide, here are five tips that you can use in communicating your organization’s somber and difficult messages.