What Does the ALS Ice Bucket Challenge Say About Millenials as Donors - and How Effective Is It as a Long-Term Fundraising Strategy?
by Kristin Holland
By this point, you’ve probably seen your Facebook, Instagram, and Twitter feeds full of videos of friends, family, and co-workers dumping buckets (coolers, casserole dishes, mixing bowls) of ice water on their heads.
Some of them might include the hashtags #icebucketchallenge or #strikeoutALS. This isn’t the first time nonprofits have used social media to raise dollars and awareness. In 2013, Water is Life hijacked the hashtag #FirstWorldProblems and the hugely successful social media campaign that followed brought over 1 million days’ worth of clean water to those in need.
As the ALS Ice Bucket Challenge continues to grow in popularity, and as someone who works and volunteers with the nonprofit sector day in and day out, I have to stop and wonder… is this truly the most effective way to create positive change?Read more