5 Ad Council-Inspired Lessons for Nonprofits on Communicating Serious Subjects

McGruffby Christipher Streeter, chriskstreeter.com

If you grew up in America you are probably pretty familiar with the work of the Ad Council. By now, you know that “only you can prevent forest fires”; that “loose lips sink ships”; and that you should “take a bite out of crime.”  They tackle the heavy stuff; the big issues that affect us all. These oftentimes life-and-death issues though tend to travel under the radar, requiring a well-crafted message to grab our collective attention.
Enter the work of the advertising agencies that partner with the Ad Council. Even though the agencies change, there is a consistent voice and communication style across the campaigns. Using the Ad Council as a guide, here are five tips that you can use in communicating your organization’s somber and difficult messages.

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Big News for YNPN of OKC (Times Two!)

by Emily Reed and Carrie Sauer

We’ve got BIG news! Times two! But to put it in context, first a little history...

By being a member of the Young Nonprofit Professionals Network of Oklahoma City, you’re actually a part of a much larger organization: the Young Nonprofit Professionals Network nationwide. YNPN as an idea came about in 1997 in San Francisco, and the national YNPN officially incorporated as a 501(c)3 in 2004. There are now over 50 chapters and start-up-level affiliates across the nation, Oklahoma City being one of the newer ones. We held our first event in March 2013 and were recognized as an official chapter just six months later in September.

Big News Part 1

nonprofit-announcementOn July 1 of last year, the IRS rolled out a new, simplified form for small non-profits like us to apply for 501(c)3 tax-exempt status, the Form 1023-EZ. Establishing a paid membership program allowed us to save for the user fee and submit this new Form, which was approved less than a week after submission!

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Millennials: Irresponsible Job-Hoppers? Or People Guided By Passion?

by Jenny Brown

In recent months there has been a lot of talk regarding Millennials and job-hopping – some suggesting that those of us born between 1980 and 2000 are a “generation of quitters” and others saying we are simply seeking personal fulfillment.

Regardless of your opinion about the matter, I think there is something to be said for seeking happiness in our daily lives through our work environment. When we consider that the average person spends more than 40 hours of their week at work, I believe it’s important that the work they do makes them happy on some level. I may be idealistic, but life is too short to not enjoy your career, or at least find it in some way fulfilling.

But I think there is a specific part of the equation that more Millennials should consider before switching jobs, and that’s the question of “What am I passionate about?”

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