"Can I post my favorite recipes...AND my nonprofit articles?"

by Emily Mapes
The most common question I have received when I tell people I am passionate about social media is: “Do I need to have a personal AND professional profile?” As in, “Do I need to have a personal profile that posts recipes and a professional profile that only posts fundraising information?” This is most commonly asked of me in regards to Twitter, but can apply to almost any social media platform.
I say only one profile is necessary, and I have three reasons why below. These reasons are assuming 3 things:
That you’re following the basic guidelines and norms of each social media platform– never post pictures of your puppy on LinkedIn, and if you post nothing but professional news on your Facebook, your friends and family will more than likely hide your posts, etc.
Second, that you are following the number one rule of social media: to engage in conversation. If you’re just throwing information out onto the interwebs to have your words out there, much of this post will make no sense.
And third, that you are using common sense on social media. Never post anything that you would not want your grandmother or your boss to see.
So here are my 3 reasons to have both personal and professional information on your social media profiles.

Reason #1: It makes you more likable.

This goes back to the basic “social” rules of “social networking.” Who’s more likable: the person who seems to do nothing but work all the time, or the person who has interesting stories to tell of their travels, hobbies, family, or friends? The same applies to social media. People are more likely to engage with you on social media if you’re posting on a variety of topics.

Reason #2: It makes you seem human.

We’ve all had these moments: you’re waiting with your boss for an important meeting to begin and in the meantime you’re making small talk. Suddenly, your boss reveals that last night she went to the AC/DC tribute concert, and you see her in a completely different light from the woman you had just seconds ago imagined to be chained to her desk 24/7. Now you are less afraid to approach her about that new project you’ve been dreaming of.
The same thing applies to social media. Check out the Twitter account of Senator Cory Booker. He is a super important person with lots at risk with his public image – yet he has a Twitter account with the perfect mix of professional and personal content that makes him seem more approachable by his constituents.

Reason #3: It’s more fun!

Conferences are getting better and better at engaging hashtags on Twitter and Instagram to allow attendees to connect. Picture this: you’re at a conference, and you have just heard the keynote speaker, who is the visionary leader of your area within the nonprofit sector. She is open to speaking with attendees after her presentation, so you make your way to the stage. You have read this speaker’s book, her blog, you have Google alerts set up for their name so that you can read their articles as soon as they’re published. You really want to make a good impression on this person, and not by just asking a thoughtful question.
You get to the front, you shake hands with the visionary, and instead of some boring old question about the changes in your field, you ask, “So how is your dog doing? I saw on Twitter last week that you had to take him to the vet. I have a dog with health problems, too.”
Ta da! You just connected with this visionary leader on an entirely different level than probably anyone else who is meeting that leader for the first time today. You were able to do this because the leader had a well-rounded social media presence. If the leader had ONLY posted her articles to her Twitter and nothing else, you would have had no conversation to base your first #irl (in real life) meeting.
While you used this tactic to connect with this visionary leader, think about how many more people can connect with YOU if you have a more well-rounded social media presence.
The bottom line is that I think you are completely defeating the purpose of social media if you keep your professional and personal profiles separate. You’re curbing the possibility for real conversations with people, both in the nonprofit sector and beyond.
I’d love your opinion on this topic. Leave us a comment below!

Educational opportunities for nonprofit professionals in Oklahoma

by Carrie Sauer
There are a variety of learning opportunities for nonprofit professionals in Oklahoma but some are more affordable than others. On the higher end, there are college courses, certificates, and degrees in nonprofit management. You can find a list on our resource page.
In addition to learning more about best practices in nonprofit administration, you will also make valuable local connections through your professors and guest lecturers. If you don’t have the time or money for college courses right now, don’t worry! There are plenty of low-cost options:
YNPN of OKC events are always free and open to the public. Our networking events provide a great chance to meet others in the sector. Don’t forget to follow up with people you meet, especially if you have something to teach each other. Our professional development events touch on a variety of topics of interest to anyone who is in the first years of their career in nonprofits. Make sure you are on our mailing list so you don’t miss out on invitations. If you have an idea for a YNPN event or training, please let us know at YNPNofOKC@gmail.com.
https://www.facebook.com/YNPNofOKC https://twitter.com/YNPNofOKC
The Oklahoma Center for Nonprofits is known for its high-quality workshops at locations across the state. Topics include fundraising, marketing, board governance, program evaluation, and more.
You do not have to be a member to attend, but members enjoy discounts and other benefits. If the organization where you work is a current member (find out here), these benefits apply to you too, regardless of your position. Memberships are available to students for only $30 per year.
The Center offers scholarships for memberships and all trainings. Don’t let lack of funding stop you from a workshop you would really benefit from.
https://www.facebook.com/OKctrnonprofits https://twitter.com/OKctrnonprofits
The Oklahoma Chapter of the Association of Fundraising Professionals hosts educational luncheons on the second Wednesday of each month, typically at the Oklahoma City Zoo’s Rosser Education Center. Recent speaker topics include Writing for Fundraising Success, The Seven Deadly Sins of Nonprofit Communications, A Strong CEO/Development Officer Team: A Winning Combination for Fundraising Success, and Developing a Strategic Communications and Marketing Plan.
Non-members can attend for just $20, including lunch, if you register in advance.
https://www.facebook.com/afpoklahoma https://twitter.com/AFPOK
The Intergenerational Computer Center at Oklahoma City University offers free computer access and training to the community. Learn about topics such as web design, presentations with Prezi, Quickbooks for nonprofits, and social media. Many classes are offered in the evening. Register online here.
https://www.facebook.com/ICCatOKCU https://twitter.com/ICCatOKCU
If there is a conference you are interested in attending and you can’t afford the registration, offer to volunteer. You will gain valuable experience in event planning and get access to workshops and networking opportunities.
Significant local conferences include the biannual Sarkeys Southwest Regional Leadership Forum, the biannual Oklahoma Center for Nonprofits Statewide Conference, the annual Oklahoma Arts Council Oklahoma Arts Conference, and the Oklahoma Museums Association Annual Fall Conference.
Final tip: Don’t forget to keep a record of the trainings you attend. It could be beneficial when negotiating a raise or interviewing for a new job. This record will also be useful when obtaining or maintaining a professional recognition such as Certified Fund Raising Executive (CFRE) or Certified in Volunteer Administration (CVA).
What other local, low-cost educational opportunities have you found? Tell us in the comments section below.

Only 3% – 7% of your Facebook Fans are seeing your Fan Page Posts!

by Emily Garman
Yes, that is correct! Only a small fraction of fans actually see your posts. How can this be, you say? EdgeRank.
EdgeRank is a Facebook algorithm that determines if your fan page posts are actually seen by your fans.
Here is a quick example to prove that EdgeRank is at work on your fan page. Go to your fan page and click the “Insights” tab. After you open the Insights link scroll down to the “Page Posts” and you will see the most recent posts tracked by Facebook that you have made. Each post will list the “Reach” of each post, this the number of your fans that saw that posts. This “Reach” number will be substantially less than your total number of fans.
So how can you improve the “Reach” of your posts? You have to improve your EdgeRank!
EdgeRank measures your page’s fan “Engagement” on the page.
Engagement is “Likes”, “Comments” and “Shares”. If your number of likes, comments and shares are consistently low, EdgeRank will determine that your fans are not interested in your page posts and your post will no longer appear on your fan’s Facebook wall. A person “Liking” your page is no guarantee that they will see all your posts. If a fan does not interact with your page (via likes, comments and shares) it will eventually disappear from their Facebook wall.
Most social media experts will advise to post to your fan page everyday to keep your fans engaged in your page. Keeping your fans engaged daily and maintaining their desire for your offering must be part of your fan page strategy. But how do you get fans engaged, you ask?
  •     By asking Fans questions (Comments)!
  •     By asking Fans to “Like” a photo or video if they “Like” it!
  •     By asking Fans to “Share” content that you post on your page.
Petco’s Facebook page is an excellent example of expert Admins that understand Facebook EdgeRank. Asking for “likes” on the photos they post is their bread and butter. They typically get 2,000 – 5,000 likes for each photo they post. This number of likes drives up their EdgeRank and maintains the number fans that see their posts.
So nonprofits…. how are you improving the EdgeRank on your Facebook Fan page?


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